• The Public Relations & Public Affairs Consultancy that will Revitalise, Reshape, Reignate your footprint in Africa​

    • We open doors
    • Unlock opportunities
    • Forge bonds

    to help you navigate Africa's diversity with precision and panache.

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    IC Publications Bankers' Awards, Abidjan - Côte d'Ivoire

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    Endeavour mining - Gold mine launch Agbaou, Côte d'ivoire

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    Google tablet café launch, Dakar, Sénégal

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    Emirates route inauguration, Conakry - Guinée

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    Standark Bank, Networking event, Abidjan - Côte d'Ivoire

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    West Africa Commission on Drugs report launch, Dakar - Sénégal

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    CDC UK event and audience with H.E. President Ouattara Abidjan - Côte d'Ivoire

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    Emirates Dubai-Conakry inauguration

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    Patrick Vieira, Western Union lends support to Unifect education project in Senegal


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    Lekela Taiba Ndiaye Wind farm in Senegal. A first in West Africa.

  • ABOUT 54 COMMUNICATIONS

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    We are a full-service agency, deeply rooted in Africa, specializing in various industries such as finance, energy, education, consumer marketing, technology, and government. Serviced clients include Standard Bank, IC Publications for the African Bankers' Awards, Google Francophone Africa, Kofi Annan Foundation, the World Lund Foundation, Western Union, Endeavour Mining, Samsung, Philips Cape to Cairo Roadshow, Emirates, CDC Group now British International Investment, and Glaxo Smith Klein (GSK). In addition, we have collaborated with Legatum Africa Award, Alliance for a Green Revolution in Africa led by Kofi Annan, SES satellite, SAP, and Rockefeller Foundation. As a human-sized agency, we prioritize the quality of our work, services, and relationships with our clients over quantity.

     

    Our offices in Abidjan and Dakar are staffed with experienced PR professionals who have worked with decision-makers, governments, and influencers. We also have a network of senior consultants and partners that provide valuable insights into the socio-political nuances specific to the region. Our dedicated staff seamlessly execute assignments for international clients across the continent.

  • OUR SERVICES

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    Strategy

    Our expertise spans across research, insights, data intelligence, strategic planning, and channel planning. We assist companies in expanding their horizons and achieving significant results.

     

     

     

     

     

     

     

     

     

     

     

     

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    Public relations & media strategy

     

    We specialize in earned media strategy, media relations, influencer engagement, digital media, social media, and performance media. Our expertise allows us to effectively navigate the constantly changing media landscape and deliver exceptional visibility for our clients' stories.

     

     

    Events

     

    We assist companies in increasing event awareness, supporting event planning, and facilitating product launches. The events industry is highly competitive, necessitating the expertise of an experienced PR agency.

     

     

     

     

    “A goal without a plan is just a wish.”
    -Antoine de Saint-Exupéry

     

     

     

     

     

     

     

     

     

     

     

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    Design & content

     We specialize in creative concepting, content development, production, from ideation to implementation. Our goal is to capture attention and generate meaningful results for your business.

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    Consulting & training

    We offer personalized consulting, training, and workshops to equip your organization with a resilient mindset, valuable resources, and the ability to thrive in dynamic markets abundant with opportunities.

     

     

     

     

     

     

     

     

  • Your team!

    You + us = AWESOME

    Nafi DIOUF  Founder & Managing Director
    BOUBACAR MALAL BA - MEDIA STRATEGIST - PUBLIC SPEAKING COACH
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    Nafi N'diaye DIOUF

    Founder & Managing Director

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Boubacar Malal BA

    Media Strategist & Public speaking expert